Heavy Duty Construction Equipment Manufacturer
 4101 Garland Dr., Fort Worth, Texas 76117
 MADE IN AMERICA available through Dealers and Rental Stores in the USA and Canada
phone (817) 485-6073
fax (817) 428-6008
toll-free USA and Canada
(800) 541-1797
Come and see us at the Rental show!
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ARA - The Rental Show 2010
 American Rental Association (ARA)
Orange County Convention Center
Orlando, Florida
therentalshow.com
February 8 - 10, 2010
 See you next year!

Star Industries proudly supports our trade associations with exhibits at their respective trade shows. We look forward to meeting face to face with many of our dealers and users. Star forklift & skid-steer attachments, and masonry equipment will be on display. We will post the information on upcoming trade shows on this page, be sure and check back for the latest changes. 

"Do you want fries with that?"......  A WINNING SALES STRATEGY

Reprinted with permission from the February 2000 issue of Rental Management, the official magazine of the American Rental Association.

"…it wasn’t until attachments came along that users recognized the full potential of telehandler – the work a skilled telehandler operator could accomplish in a day’s time, with the right tool, was astonishing."

Go where the money is to maximize the market. Paul Kelly, sales manager at attachment manufacturer Star Industries, says rental businesses need to borrow a successful strategy from the fast-food joints when renting telescopic handlers. But instead of "Do you want fries with that?" the counter or yard person should always ask: "What kind of attachments will you be using with the telehandler?"
"Often rental houses don’t think along the lines of attachments and they are losing a lot of incremental business," says Kelly."If you just do the math, the answer’s obvious. An average telehandler can cost $60,000 and rent for $2,000 a month, while an attachment can cost as little as $1,500 and rent for $300 a month. So there’s a tremendous ROI potential.
"Not only that, but once the renter learns he can use the same machine to shuttle and place items, pour small batches of concrete, collect trash and then sweep up the job site, he may keep the telehandler longer than expected. Therefore, it’s a win/win situation all the way around.     "Attachments give a telehandler tremendous versatility, and new ones are always being introduced. For example, we’ve just announced a self-dumping hopper.
There are 13 new or recent additions to our product line shown on our home page. If you haven't already checked them out be sure to spend a minute and take a look, there is sure to be an item which can be profitable in your rental business.